Hello. My Name is Max. I’m a freelance communication designer from Düsseldorf, Germany with a focus on graphic and motion design.
With its experts in strategy, technology and design, NanoGiants produces custom digital solutions for businesses and their customers – from start to finish, perfectly tailored for the specific needs of their clients.
ELEMENTS provides media storage solutions for production and broadcast companies worldwide. They aim to focus on people first, not just technology. To communicate this message I conceptualized and realized a number of image and product films. Newest member of the family: ELEMENTS BOLT.
After 14 years, sipgate has a new corporate design that represents the company’s future-driven spirit. I had the chance to be part of the rebranding process, helping with design implementations, (print) production and revisions as well as conceptualizing and animating the entire relaunch film.
What’s Zille? When everything’s the same, it’s straightforward and doesn’t bother to be different. It borrows its name from the caricaturist Heinrich Zille, who turned heads in the 1930s when he dared to portray Berlin’s gambling, crime and sex scene to the noble society. Just as bold and different as the man it has its name from Zille becomes a statement to society: If you really want to do it, just do it, no matter how weird it may seem. It’s the will that moves mountains.
The car sharing service CAR2GO introduced its new fleet with an animated campaign for its on- and offline media. After a first preroll, Henning Herholz and I were leading concept and production of all following videos. Primarily I was co-responsible for 2D and 3D animation.
Production & Postproduction: The Marmalade
Creative Lead Preroll: Julian Krüger
2D- and 3D-Animation: Maximilian Spreen and Henning Herholz
Additional Artist: Carol Ratajczak (3D) and Leo Romanski (2D)
The little startup KITTS & NEVIS gives you tropical vibes – with their delicious wraps! Handcrafted recipes, matching sauces and fresh vegetables, all rolled up in handmade tortillas. While they do take their food very serious and therefore pass on any E numbers, they’ve gone out to bring a smile on your face: Their parrot always has something sassy to say and you better don’t start arguing. Because, let’s face it, he’s a talkative guy and you wouldn’t like to spend your whole time with chit-chat if you could be eating a yummy wrap already!
Creative/Art Direction and Realization: Maximilian Spreen and Henning Herholz
So you have locked yourself out? So what? Simply put your spare key to a safer place, where it waits for you in case you need it: The Schlüssel Hotel (Key Hotel). It’s just a call away. Or manage your keys with the Schlüssel Hotel app. You even locked your phone behind the door? Contact any of the many city hotels partnering with Schlüssel Hotel. They’ll take care of the rest. It’s as simple as that. – Concept for a spare key service agency.
The Fall of the F9000 Racing League marks the darkest chapter of Anti Gravity Racing. The announcement of the previous F8000 League led to the greedy Overtel Media Corporation taking influence: Races were being manipulated, bribery, crime and deceit took place. Teams rose and fell, with only the toughest pilots being able to fight the corrupt system. Whose side are you on?
Tribute to the PlayStation game series „WipEout“.
t-online opens its Newsroom in Berlin with striking typography and bold animations. Central theme: Reach as many people as possible. A pixelated version of the iconic Berlin bear acts as the key visual. For even more impact, huge displays show abstract typographic visuals communicating the theme.
Event Branding: g31
Animation (Design and Realization): Maximilian Spreen
So that’s what happens when aliens crash-land and need their spaceship to be fixed: They call ULTIMATE – the one manufacturer to revolutionise the car industry once again. It’s 1963 and they’re unveiling their newest achievement: The ULTIMATE Skybreaker! The first vehicle with extraterrestrial technology! An environmental friendly nuclear-powered engine takes you up to the clouds with luxury never experience before. Get the exclusive info brochure now and make it your own Skybreaker – with many options to choose from!
Concept, Creative/Art Direction, Text and Photography: Maximilian Spreen and Matthias Ross
3D: Maximilian Spreen
Everybody needs help sometime! good people aims to help you to help others. Simply get yourself one of the many fancy shirts to do something good for you – and others! The profit will be donated solely to charity projects. Be good!
No country-house decor, no rustic wood, it’s just spices and chocolates in their purest form – that’s MORTARI. The abstract mortar is the essential signet that unites the manufacturing origin of both worlds. Along with the logotype it serves as the synonym for one unified range of products. Glass jars represent the contemporary thinking of reusability. Therefore customers are invited to always re-experience the varied world of MORTARI and take home their very own piece of it.
Concept, Art Direction and Photography: Maximilian Spreen and Tobias Haarhoff
The concept was nominated for the Junior Corporate Design Preis 2012.
A former TV host works at the office of a municipal energy supplier and explains the concept of district heating: Let’s take you on a journey full of tropical beaches, surf riding and unicorn dolphins! Seems legit, doesn’t it?
Dream sequence as part of a playful commercial for Stadtwerke Düsseldorf.
Production and Postproduction: The Marmalade
Art Direction, Illustration and Animation: Maximilian Spreen and Henning Herholz
A small magazine with a book’s character. Multi-page articles are accompanied by multi-page photo series. „Stadt leben“ (city life/live city) does not try to be a city guide but rather a glimpse of what a town feels like. The first edition features a purely subjective take on Düsseldorf with old and new faces and places. We went to flea markets, met with long time locals, shot tons of photos and explored the city’s history with some supporting beers.
Concept, Art Direction, Text and Photography: Maximilian Spreen and Dimitri Preiß
Mix it – or don’t! FUX (pronounce [fooks]; fox) and GANZ (pronounce [gunz]; goose): two drinks, each with its own character: FUX, a dry but fruity beer and GANZ, a not-too-sweet lemonade. When you mix them, they become FUX&GANZ with yet another unique flavor. A promotion pack comes with both drinks and a respective bottle for mixing. Throw in a poster, shirt and info brochure and you got everything you need for the FUX&GANZ promotion tour in one attractive compact package.